Revolutionizing Core Banking: How a Brazilian family built Pismo and sold it to Visa Artwork

Fintech Insights & Conversations with Efi Pylarinou

Dr. Efi Pylarinou is a Top Global B2B Fintech & Tech Influencer, Thought Leader, and prolific content creator.No.1 Global Woman Influencer in Finance & the Data conversation by Refinitiv 2019 & 2020. She is included in Onalytica`s 2021, Top 20 Fintech Influencers & in their Top 20 in ‘ Who`s Who in AI’ professional influencers. In 2022, she was included in the Top 50 Digital Futurists list and Top 30 Linkedin Voice by Engatica. A seasoned Wall Street professional & a recognized technology thought leader on innovation topics.She has over 195,000+ followers on Linkedin and 20,000+ on Twitter. Join her on the social platforms https://linktr.ee/Efiglobal

All Episodes

Fintech Insights & Conversations with Efi Pylarinou

Revolutionizing Core Banking: How a Brazilian family built Pismo and sold it to Visa

March 19, 2025 • Efi Pylarinou

Spotlight on another amazing founder story: Fintech pioneer Daniela Binatti reveals the extraordinary journey from humble beginnings to creating a banking infrastructure revolution that caught Visa's attention.
From selling her car to pay her children's school fees to building a cloud-native core banking platform that's now deployed globally, Daniela breaks all stereotypes as she shares how she co-founded Pismo with her husband, sister, and ex-boss. Discover how this Brazilian core banking visionary transformed legacy systems into an API-powered toolkit that both fintechs and traditional banks now rely on.

"Success is overrated," warns Daniela, offering rare insights into the real challenges of entrepreneurship beyond magazine covers. Learn how Pismo's family-built fintech approach created a banking infrastructure that was ultimately acquired by Visa about one year ago to power the next generation of financial services.

This is a global story and a masterclass in overcoming personal doubts, navigating business challenges, and revolutionizing an industry along the way.

💎 Daniela Binatti — Co-Founder and CTO at Pismo

Daniela Binatti has over 25 years of experience in the financial services industry. She co-founded Pismo in 2016 to develop a cloud-native platform for payments and banking. As CTO, she leads the evolution of the Pismo platform for financial services and the management of the company's cloud computing infrastructure. Daniela holds a Bachelor's degree in Computer Science and an Executive MBA. She also attended the Stanford Business Leadership Series course. She strives to create an equal working environment and seeks to encourage other women to evolve as technology professionals.

Pismo https://www.pismo.io/

#Fintech #CoreBanking #VisaAcquisition #BrazilTech #WomeninFintech #BankingRevolution #CloudNative #FintechInnovation #DigitalBanking #FinancialTechnology #FintechLeaders #FutureOfBanking #TechDisruptors #WomenInTech #BankingSolutions #StartupSuccess #FintechGrowth