Conversational Banking in an evolving RCS market

How are financial services providers transforming customer communication with Rich Communication Services (RCS) and the integration of advanced messaging platforms like WhatsApp? Discover the varying adoption patterns across regions from Latin America to APAC, Middle East, and Western markets.

Learn about the significant role of RCS in the banking industry, the impact of Apple's adoption of RCS standards, and how generative AI and rich messaging channels can democratize intelligence in financial services.

Ivan shares unique insights from InfoBip's global research, discussing the paradox of integrating technologies to enhance customer interactions while other departments aim to reduce them. Dive into this fascinating conversation and understand the emerging trends and future of conversational banking.

Ivan Ostojić   / ivan-ostojic  is Infobip's Chief Business Officer, driving strategy, growth, and innovation. A former McKinsey Partner, he co-founded its Global Technology Council. Ivan focuses on tech-driven business innovation, M&A, and transforming customer experiences through cutting-edge solutions.

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